Knowing what makes you unique is the key to your success.
In our first post on Branding we talked about the importance of having a strong professional brand at work. I left you with some tips on how to evaluate your brand and today we’re diving into the first task – describing what you have to offer. If you’ve been struggling with putting this into words, then this is for you!
Start by answering these questions. Grab a piece of paper and be as colourful and descriptive as you can. This is your opportunity to BRAG! It doesn’t have to be perfect, bullet points are fine for now.
1. What do you do really well?
2. Why are you better at it than anyone else?
3. What is the impact of the answers of 1 and 2 on those around you?
Simple enough, yes? Ok, lets put this into action. Here are some examples.
What – I am a Rockstar when it comes to sales.
Why – I have a talent for building solid, long-lasting, relationships with my clients. I make emotional connections with the people I work with, getting to know their families, their hopes and plans for the future.
Impact – I give my clients peace of mind. They don’t see me as selling a product. They know that I genuinely care about them and will act in their best interest. As a result, almost 100% of my business is referral based. Five years in a row, I’ve brought in the most revenue in Western Canada and am on track to be named the top-performing salesperson in the country.
Let’s try another one.
What – I am the ultimate data hound.
Why – My attention to detail is unmatched. I have a knack for ferreting out the most obscure pieces of information and taking full advantage of the data.
Impact – My peers and bosses know they can rely on me to avoid disaster, especially in the most sensitive of situations. Last year I saved the company from making an error that would have costed them millions of dollars had I not caught it in time. As a result, I am now called in to review any high-value deals prior to the company entering into any signed agreements.
These examples are purely fictional of course. If you start with the what, why and impact, it will give you a foundation to build on. If you'd like expert help fleshing out your professional brand, then please reach out!